About
View CV →
I turn complex, multi-discipline work into clean launches — across creative, product, marketing, and engineering.
For over a decade, I've focused on bringing together the people and processes needed to turn strong ideas into work that actually ships. My background spans in-house and agency roles — from building global campaign infrastructure at Shopify to producing landmark digital work for Spotify, Epic Games, and Mozilla.
I'm at my best where the work is ambitious and the pace is fast — whether I'm leading an existing team or standing one up from scratch. What drives me isn't the process itself — it's what great process makes possible.
Applied AI in Workflows
Building AI fluency into creative ops as a cultural practice — so teams know how to use it, when to trust it, and when to override it.
Campaign Operations
Leading multi-channel campaigns from brief to launch — aligning Brand, Media, Comms, Product, and Events around a shared plan.
Cross-functional Leadership
Serving as the connective tissue between org functions — keeping stakeholders aligned, decisions moving, and teams unblocked.
Systems & Workflow Design
Building the operational infrastructure that makes creative scale — intake, planning, resourcing, and feedback loops that actually work.
Executive Production
Managing complex production from budget negotiation through delivery, across agency and in-house environments.
Strategic Communication
Translating creative and operational strategy into clear direction for teams, leadership, and external partners.