Ambitious creative needs more than great ideas. It needs the infrastructure to actually ship.

Emily Curry · Creative Operations Leadership

Selected Work
01
Shopify · Global Campaign
BFCM Activation
The ops infrastructure behind Shopify's biggest campaign moment of the year — coordinating marketing, design, social, comms, creative technologists, data, and media teams across an ambitious, time-critical global activation.
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02
Shopify · Product Launch
Product Network Launch
Creative ops leadership for a flagship feature announcement inside Shopify's Winter '26 Edition — aligning brand, PMM, and dev around a launch narrative for a product still being defined, inside one of Shopify's most watched launches.
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03
Epic Games · Campaign
FAB
A year-long global go-to-market campaign for Epic's first unified asset marketplace — leading a 25-person creative team and 20+ stakeholders through org changes, shifting timelines, and a fixed live debut at GDC.
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More work available upon request
How I think about the work

The best creative work looks effortless. The ops behind it never is.

That means creating real pathways for teams at every level to build AI fluency, normalizing the mistakes that come with trying new tools, and setting a standard where AI is a co-pilot to human judgment — not a substitute for it.